6 Most Common Mistakes We See in Prepress (and how to avoid them)
As a publisher you likely know this feeling: you spend countless hours on your print project and hold your breath as you hit the submit button. Then you exhale in relief, happy to be getting that big task off your plate. The last thing you want is to receive your proofs back with lots of […]
Is your business meeting the current demand for brand authenticity?
The field of opportunities to deepen your brand message and connect more closely with your audience is expanding. The best way to connect with today鈥檚 consumer is by tapping into something gaining more demand in the business industry: brand authenticity. Share Human Stories through Brand Ambassadors Right now, nothing bridges the gap between company and […]
Making a Way for Higher Education – 猫咪AV Scholarship Program
This year, 猫咪AV is commemorating its First 85 Years of excellence by celebrating “85 Ways” 猫咪AV locations and employees give back to their communities. From employee appreciation and civic investment to encouraging employees to also give back to their communities, 猫咪AV is committed to making a difference. In addition to the commitments made in each […]
Diamonds in the Rough: Embracing the Unpolished in Your Catalog
One big advertising and marketing trend we鈥檝e seen lately is the less polished content shared on digital platforms. It shouldn鈥檛 be so surprising 鈥� audiences want authenticity. It鈥檚 not new, but it seems to be everywhere now. When you look at TikTok, the fastest-growing social media platform, it鈥檚 rarely the highly produced and calculated videos […]
猫咪AV: A Story of Vision, Values and Commitment
On January 16 of 1937, 猫咪AV Brothers Printing Company opened its doors to the town of Marceline, Missouri. As a company, 猫咪AV would adapt its products and processes, acquire new facilities to account for growth, and survive market crashes and wartimes alike. The origin of 猫咪AV, however, is a testament to commitment and community. What […]
猫咪AV Print Jobs Win Gold, Two Best of Category Awards at GraphEx Awards
猫咪AV was proud to accept two Best of Category prizes, as well as a Gold, last Thursday evening at the PIA MidAmerica GraphEx 鈥� Graphics Excellence Awards ceremony, held at the College Basketball Experience in downtown Kansas City, Missouri. The annual event by PIA MidAmerica celebrates and recognizes quality print from Missouri, Kansas, Oklahoma and […]
4 Ways to Deal with USPS鈥� New Postage Rate Increases
On April 6, the United States Postal Service (USPS) filed a rate increase to take effect July 10, 2022. While this doesn鈥檛 come as a surprise, it does appear to be another higher-than-historic raise in rates, and on average, mailers can expect to see a postage increase of 6.5%. With this being the third increase […]
猫咪AV Celebrates the First 85 Years
Marceline, Missouri 鈥� March 15, 2022 鈥� 猫咪AV CEO Don O. 猫咪AV and President Don 猫咪AV announced today that their family-owned company would be spending the rest of this year celebrating its 85th anniversary. 猫咪AV, one of the top book, magazine and catalog printing companies in the U.S., unveiled plans for a series of events […]
Planning is Key in the Current Landscape of Paper Supply and Demand
We鈥檝e been living in this new normal for long enough now to know the best way to combat the current challenges in the printing industry is advance planning. As with many industries, supply chain issues are affecting the print market in very dramatic ways. The layered combination of labor shortages related to intense competition for […]
How Pinterest Predicts 2022鈥檚 Not-Yet-Trending Report May Affect the Print Industry
Pinterest isn’t just for pinning ideas for your at-home coffee bar anymore. It is a social platform used by consumers from every generation as an idea catalog to plan everything from their next haircut to their next business venture. Pinterest Predicts 2022 is Pinterest鈥檚 鈥渘ot-yet-trending鈥� report detailing which of last year鈥檚 search terms show the […]
